In an exclusive interview between iconic musician and global entrepreneur Bret Michaels along with fellow pet lover, superstar DJ and host of “Box of Rox” Terri Carr, the phrase “Roctrepeneur” was coined. The interview shifted in conversation covering topic areas of Bret’s career. From music to Bret’s business ethics and instincts from as far back as the birth of his career, when Bret bet on himself choosing to keep his publishing that would see him go on to sell over 35 million records. To more recent triumphs like creating the epic Snapple “Trop A Rocka” drink for the Dr. Pepper company, designing a signature guitar line, creating and branding the top selling Bret Michaels’ “Pets Rock” pet toys/accessories collection available exclusively Petsmart and now this week’s breaking news of his venture with internet superstore and the introduction of “Live Bret Michaels” which is a new lifestyle store found at

As the two were discussing the fact that Bret was a complete blend of rockstar and entrepreneur when suddenly came the birth of a new word, Bret Michaels – “Roctrepeneur”. Check out all things Bret Michaels including merchandise, tour dates, music, video and info, also pre-order the new album “True Grit” featuring the summer rock and country crossover hit single “Girls On Bars” at and check out Live Bret Michaels at

Stay tuned to this week as details will be announced for the ultimate Mother’s Day contest ever, the Bret Michaels Mother’s Day Super Spa Getaway and you’ll be able to view the exclusive sneak peak music video for Bret’s new single “Girls On Bars”.